G-SHOCK approached Island Collective with a clear brief: celebrate an icon without making it feel like an ad. Ferenc came on board as director, partnering with DP Benedict zu Meyer Strohe to sharpen the concept and visual language.
Shot run-and-gun through Hamburg, the film draws on decades of G-SHOCK‘s subculture DNA — street attitude, raw energy, unfiltered. Fast-paced, handheld, real.
The Process
Behind the Scenes
